“I have seven years of experience in digital marketing,
with further two years of experience in design.”
How do I get my digital on?
Mostly, successful digital marketing is about rapidly finding and learning to use new tools for each situation. However, there are a few essential tools that I’ve become very familiar with over the years.
|Eloqua – Oracle’s marketing automation tool. Made for enterprises, Eloqua handles lead generation and nurturing, campaign implementation and monitoring, and the creation of campaign specific landing pages and HTML emails. Additionally, Eloqua integrates with Salesforce allowing for improved reporting and demonstration of ROI.|
|Marketo – Another enterprise-level marketing automation tool that integrates with Salesforce. Used for lead generation and nurturing, ROI tracking, and reporting. It’s very similar to Eloqua, except that it’s not always broken.|
|Salesforce – If you don’t know what this is, then thanks for visiting…|
|Influitive – Customer Advocacy taken to its most SaaSy extreme. Influitive helps marketers generate referrals, conduct client research, produce testimonials, build brand communities, and distribute rewards to advocates. All while tracking ROI.|
|Mandrill – For the business that needs to send out a monthly newsletter, there is Mailchimp; for the enterprise that needs to send a couple of thousand emails an hour, there is Mandrill.|
|Zapier – Zapier is the most useful piece of marketing software that you’ve never heard of. It’s the 11 secret herbs and spices of digital marketing. It’s API middleware turned up to 11. If Bette Midler were a cyborg, I’d bet that you’d be able to control the flow rate of the wind beneath her wings with Zapier.|
|Bizo – John Wanamaker (founder of Macy’s) once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. John needed Bizo.|
|Adroll – It’s Bizo but owned by Linkedin.|
MOZ – “I like being on the second page of Google.” – said nobody ever.
MOZ handles all of your SEO needs: website health checks, competitor analysis, keyword research, ranking analytics, online brand monitoring, etc.
|Google Adwords – Adwords is the reason why Google’s market cap is higher than the GDP of Sweden. Google is very very good at targeted advertising. I’ve become intimately acquainted with using Adwords for both search and remarkeitng campaigns.|
|Google Analytics – One of the most comprehensive website monitoring and reporting tools out there. And it’s free :D. FYI, I maintain a current Google Analytics partner certification.|
|Google Tag Manager – On the surface, this is exactly as exciting as it sounds – Google Tag Manager manages and administers asynchronous tagging – which is basically the dullest thing ever. However, when you figure out just how many of those extremely common, extremely irritating website marketing problems it can be used to solve, you’ll realise that it’s basically a marketing superpower. *Ahem* Is this a good time to mention that I also maintain a current Google Tag Manager Certification.|
Hootsuite – Social media management and optimisation, analytics and reporting, customer engagement, link building, and competitor analysis. I maintain a current Hootsuite Professional Certification (I’m not in love with certifications, but every now and again, someone does ask.)
Content Management Systems
I am familiar with the following CMS’s:
- Microsoft Visual Studio
High Level of Proficiency:
Content Design and Production
During my 9 years in design and marketing, I have become a proficient visual and graphic content producer.
- I hold an Honours Degree in Design from QUTMajoring in Marketing and Architecture with a graduating GPA of 6.03
- Certificate IV in IT (Multimedia)