My Skills

“I have seven years of experience in digital marketing, with further two years of experience in design.”

Formal Education

  • I hold an Honours Degree in Design from QUT
    Majoring in Marketing and Architecture
    with a graduating GPA of 6.03
  • Certificate IV in IT (Multimedia)

Content Management Systems

I am familiar with the following CMS’s:

  • WordPress
  • Drupal
  • Symphony
  • Joomla
  • Compendium
  • Microsoft Visual Studio

Coding Languages

High Level of Proficiency:

  • HTML
  • CSS

Intermediate Proficiency:

  • PHP

Basic Proficiency:

  • Apache
  • Javascript
  • XSLT

Content Design and Production

During my 9 years in design and marketing I have become a proficient visual and graphic content producer.

Did you know that relevant alt text is a great way to rank higher on google.

Other Digital Marketing Tools

In addition to the Adobe Suite I am experienced with a looooooong list of digital marketing tools, the highlights of which are below:

Eloqua – Oracle’s marketing automation tool. Made for enterprises, Eloqua handles lead generation and nurturing, campaign implementation and monitoring, creation of campaign specific landing pages and HTML emails. Additionally, Eloqua integrates with Salesforce allowing for improved reporting and demonstration of ROI.
Marketo – An enterprise level marketing automation tool that integrates with Salesforce. Used for lead generation and nurturing, ROI tracking, and reporting. It’s a lot like Eloqua, except that it’s not always broken.
Salesforce – If you don’t know what this is, then thanks for visiting….
Influitive – Customer advocacy taken to its most SaaSy outcome. Influitive helps marketers generate referrals, conduct client research, produce testimonials, build brand communities, and distribute rewards to advocates. All while tracking ROI.
Mandrill – For the business that needs to send out a monthly newsletter, there is mailchimp; for the enterprise that needs to send a couple of thousand emails an hour, there is Mandrill.
Zapier – Zapier is the most useful piece of marketing software that you’ve never heard of. It’s the 11 secret herbs and spices of digtal marketing. It’s API middleware turned up to 11. If Bette Midler were a cyborg, I’d bet that you’d be able to control the amount of wind beneath her wings with Zapier.
Bizo – John Wanamaker (founder of Macy’s) once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
John needed Bizo.
Adroll – It’s Bizo but owned by Linkedin.
MOZ – “I like being on the second page of Google.” – said nobody ever.
MOZ handles all of your SEO needs: website health checks, competitor analysis, keyword research, ranking analytics, online brand monitoring, etc.
Google Adwords – Adwords is the reason why Googles market cap is higher than the GDP of Sweden. Google is very very good at targeted advertising. I’ve used adwords for PPC advertising, remarketing campaigns, and it is fantastic at both.
Google Analytics – One of the most comprehensive website monitoring and reporting tools out there. And it’s free :D. FYI, I maintain a current Google Analytics partner certification.
Google Tag Manager – This is exactly as exciting as it sounds – Google Tag Manager manages and administers asynchronous tagging. I also maintain a current Google Tag Manager Certification.
Hootsuite – Social media management and optimisation, analytics and reporting, customer engagement, link building, and competitor analysis. I maintain a current Hootsuite Professional Certification (I’m not in love with certifications, but every now and again, someone does ask.)